Worcester Research and Publications:

• Evaluation of an Efficient Ring-Based Total Order Protocol in a Fairness-Controlled Environment December 1, 2025
  Ejem, Agbaeze, Nwakanma, C. I, Ejem, E. A. and Odii, J. N. (2025) Evaluation of an Efficient Ring-Based Total Order Protocol in a Fairness-Controlled Environment. Digital, 5 (4). pp. 1-23. ISSN 2673-6470
• Object recognition in infancy: towards an embodied skeletal shape model of word identification October 30, 2025
  Price-Mohr, Ruth and Price, Colin (2025) Object recognition in infancy: towards an embodied skeletal shape model of word identification. Early Years. pp. 1-13. ISSN 0957-5146
• The Effect of Organizational Factors on the Mitigation of Information Security Insider Threats July 3, 2025
  Sohrabi Safa, Nader and Abroshan, H. (2025) The Effect of Organizational Factors on the Mitigation of Information Security Insider Threats. Information, 16 (7). pp. 1-21. ISSN 2078-2489
• Predicting Primary Sequence-Based Protein-Protein Interactions Using a Mercer Series Representation of Nonlinear Support Vector Machine June 13, 2025
  Chatrabgoun, O., Daneshkhah, A., Esmaeilbeigi, M., Sohrabi Safa, Nader, Alenezi, A. and Rahman, A. (2022) Predicting Primary Sequence-Based Protein-Protein Interactions Using a Mercer Series Representation of Nonlinear Support Vector Machine. IEEE Access, 10. pp. 124345-124354. ISSN 2169-3536
• Leveraging Top Dog Channels for underdog brand building strategy: Understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty June 12, 2025
  Valaei, N., Rezaei, Sajad, Sabermajidi, N. and See Kwong, G. (2025) Leveraging Top Dog Channels for underdog brand building strategy: Understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty. Asia-Pacific Journal of Business Administration. pp. 1-20. ISSN 1757-4323
• Storytelling and the Sustainability of Fashion and Luxury Brands: Theory and Practice June 12, 2025
  Olajumoke, Taiwo and Rezaei, Sajad (2025) Storytelling and the Sustainability of Fashion and Luxury Brands: Theory and Practice. In: Sustainable Digital Marketing for Fashion and Luxury Brands. Springer Nature Switzerland, Cham, pp. 409-423. ISBN 978-3-031-82467-8
• The Roles of Chatbots and Sustainability in The Marketing of Fashion Brands June 12, 2025
  Olajumoke, Taiwo, Rezaei, Sajad and Ayertey, S. (2025) The Roles of Chatbots and Sustainability in The Marketing of Fashion Brands. Interdisciplinary Journal of Economics and Business Law, 14. pp. 74-98. ISSN 2047-8747 (Print) 2047-8755 (Online)
• Covariate-adjusted construction of gene regulatory networks using a combination of generalized linear model and penalized maximum likelihood June 11, 2025
  Chatrabgoun, O., Daneshkhah, A., Sohrabi Safa, Nader, Torkaman, P., Johnston, M. and Kashif Bashir, A. (2025) Covariate-adjusted construction of gene regulatory networks using a combination of generalized linear model and penalized maximum likelihood. PLoS One, 20 (1). pp. 1-18. ISSN 1932-6203
• Exploring Machine Learning Approaches for Botnet Detection in IoT Networks: A Review June 11, 2025
  Rasool, A., Sohrabi Safa, Nader and Mbarushimana, C. (2025) Exploring Machine Learning Approaches for Botnet Detection in IoT Networks: A Review. In: Cybersecurity and Human Capabilities Through Symbiotic Artificial Intelligence: Proceedings of the 16th International Conference on Global Security, Safety and Sustainability, London, November 2024. Advanced Sciences and Technologies for Security Applications (ASTSA) . Springer […]
• Attendance and retention interventions in Worcester Business School November 19, 2024
  Watts, Helen, Clews, Peter and Cater, Kaylyn (2024) Attendance and retention interventions in Worcester Business School. In: University of Worcester Learning and Teaching Conference, 17th (half day from 12:30pm) and 18th (full day) June 2024, University of Worcester, St John's Campus.
• Elastic Collisions on a Simulated Circular Air Track August 22, 2024
  Price, Colin and Pethybridge, M. (2024) Elastic Collisions on a Simulated Circular Air Track. American Journal of Physics, 92 (11). pp. 841-846. ISSN 0002-9505 (print); 1943-2909 (web)
• Increasing inter‐word spacing reduces migration errors and improves reading comprehension in students with dyslexia August 19, 2024
  Price‐Mohr, Ruth Maria and Price, Colin (2024) Increasing inter‐word spacing reduces migration errors and improves reading comprehension in students with dyslexia. Dyslexia, 30 (4). pp. 1-9. ISSN Online ISSN:1099-0909; Print ISSN:1076-9242
• Pay-per-click (PPC) advertising and continuous banking service intentions May 29, 2024
  Rezaei, Sajad, Amin, M. and Herjanto, H. (2024) Pay-per-click (PPC) advertising and continuous banking service intentions. Journal of Financial Services Marketing. pp. 1-17. ISSN Print: 1363-0539; Electronic: 1479-1846
• CHAT2App: Supporting Caregivers of Infants with Congenital Heart Disease April 10, 2024
  Bowers, Christopher, Tomlinson, Andrew, Gaskin, Kerry and Wray, J. (2024) CHAT2App: Supporting Caregivers of Infants with Congenital Heart Disease. In: Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA ’24), May 11–16, 2024, Honolulu, HI, USA. Proceedings of the CHI Conference on Human Factors in Computing Systems (43). ACM, New […]
• Modelling services continuance intention: evidence from apps stores April 4, 2024
  Ng, S. L., Rezaei, Sajad, Valaei, N. and Iranmanesh, M. (2024) Modelling services continuance intention: evidence from apps stores. Asia-Pacific Journal of Business Administration, 16 (2). pp. 256-281. ISSN 1757-4323
• Guideline for Application of fuzzy-set Qualitative Comparative Analysis (fsQCA) in Tourism and Hospitality Studies March 21, 2023
  Rasoolimanesh, S. M., Valaei, N. and Rezaei, Sajad (2023) Guideline for Application of fuzzy-set Qualitative Comparative Analysis (fsQCA) in Tourism and Hospitality Studies. In: Cutting Edge Research Methods in Hospitality and Tourism. Emerald Publishing Limited, Bingley, pp. 137-156. ISBN 978-1-80455-064-9
• Drivers and barriers for secure hardware adoption across ecosystem stakeholders August 25, 2022
  Tomlinson, Andrew, Parkin, S. and Shaikh, S. A. (2022) Drivers and barriers for secure hardware adoption across ecosystem stakeholders. Journal of Cybersecurity, 8 (1). tyac009. ISSN 2057-2093
• Comparing Machine Learning Correlations to Domain Experts’ Causal Knowledge: Employee Turnover Use Case August 11, 2022
  Meddeb, Eya, Bowers, Christopher and Nichol, Lynn (2022) Comparing Machine Learning Correlations to Domain Experts’ Causal Knowledge: Employee Turnover Use Case. In: Machine Learning and Knowledge Extraction, August 23–26, 2022, Vienna, Austria. ISSN Series ISSN 0302-9743; Online ISBN 978-3-031-14463-9
• Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm April 14, 2022
  Valaei, N., Rezaei, Sajad, Bressolles, G. and Dent, M. M. (2021) Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm. Asia-Pacific Journal of Business Administration, 14 (1). pp. 1-26. ISSN 1757-4323
• Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers April 14, 2022
  Khan, A., Rezaei, Sajad and Valaei, N. (2022) Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers. Journal of Retailing and Consumer Services, 67 (102976). ISSN 0969-6989